Wednesday, December 30, 2015
Related Questions Grow +500% in 5 Months
Posted by Dr-Pete
Earlier this year, Google rolled out the Related Questions feature (AKA "People Also Ask"). If you haven't seen them yet, related questions appear in an expandable box, mixed in with organic results. Here's an example from a search for "Samsung Galaxy S6":
If you click on any question, it expands into something that looks like a Featured Snippet:
Currently, Related Questions can occur in packs of between 1–4 questions and answers. Here's an example of a box with only one question, on a search for "lederhosen":
Once expanded, a typical answer contains a machine-generated snippet, a link to the source website, and a link to the Google search for the question.
How common are related questions?
We started tracking Related Questions in late July on the MozCast 10K, where they originally appeared on roughly 1.3% of queries. Keep in mind that the MozCast set tends toward commercial queries, and the absolute percentage may not represent the entire web. What's interesting, though, is what happened after that. Here's a graph of Related Questions prevalence since the end of July:
You can clearly see two spikes in the graph — one measured on October 27th, and one on December 1st. As of this writing (December 10th), Related Questions appeared on about 8.1% of the queries we track. In less than 5 months, Related Questions have increased 501%. This is a much faster adoption rate than other Knowledge Graph features.
Where do the answers come from?
When you expand a question, the answer looks a lot like another recent Knowledge Graph addition — Featured Snippets. Digging deeper, though, it appears that the connection is indirect at best. For example, here's an expanded question on a search for "monopoly":
If you click on that search, though, you get a SERP with the following Featured Snippet:
It's interesting to note that both answers come from Investopedia, but Google is taking completely different text from two different URLs on the same site. With Featured Snippets, we know that the answer currently has to come from a site already ranking on page one, but with Related Questions, there's no clear connection to organic results. These answers don't seem tied to their respective SERPs.
Where do the questions come from?
It's clear that both the answers in Related Questions and the snippets in Featured Snippets are machine-generated. Google is expanding the capabilities of the Knowledge Graph by extracting answers directly from the index. What may not be as clear, at first glance, is that machines are also generating the questions themselves. Look at the following example, from a search for "grammar check":
Out of context, the question doesn't even make sense. Expanded, you can see that it relates to a very specific grammar question posted on Quora. While the topic is relevant, no human would attach this question, as worded, to this search. Consider another example, for "cover letter examples":
The first and last question are obviously, to a human, redundant. To a machine, though, they would look unique. To be fair, Google has come a long way in a short time — even a couple of months ago, some of these questions were riddled with grammar and spelling errors. As of this writing, I can't find a single example of either.
Finally, there are the questions that no human would ever ask:
No rational human would ever want to know what kind of meat is in a gyro. It's better that way.
What's coming next?
It's clear that Google is rapidly expanding their capability to generate questions and answers from the index. Both Featured Snippets and Related Questions have evolved considerably since their respective launches, and Google's ability to understand natural language queries and semantic data is growing daily. It may be months before we fully understand if and how these results cannibalize organic clicks, but it seems very clear that Google no longer considers these features to be experimental and will be aggressively pushing forward question-and-answer style SERPs in the near future.
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Tuesday, December 29, 2015
Local SEO Miami
from SEO MIAMI https://www.youtube.com/watch?v=qGJtfIb3EHg&feature=youtu.be
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For Tips And Tips On Lead Generation You Need, Read This Do you know how to generate great leads for your business? Have you mastered the basic principles of lead generation? If so, you can still benefit from the advice you are about to read. If not, you need to understand these techniques so that you can start to boost your sales. Make sure your landing page is ready for visitors before you generate a lot of promising leads. Your landing page needs to contain all relevant information and options to buy or download. If your landing page is constructed well, you will have a much greater chance of converting your leads into sales. To generate the most promising leads for your business, your website needs very clear instructions for the visitor. Make your offer stand out from all other content on the page and make sure it's easy to understand. The visitor should have no problem identifying your offer and knowing how to get in on it quickly. Incorporate social media into your efforts to generate more leads, and you will be more successful. Many people do all of their browsing through social media sites these days, so that's where your business needs to be. Cover the major platforms with great offers specifically targeted to your potential customers and watch the leads come in! The buying cycle will affect your lead generation attempts. Most consumers will research the offer before they agree to it. If you publish the content that can help them with their research, customers won't even have to leave your site before deciding to buy from you. Invite potential customers to actually opt into joining your community on your website. You'd be amazed at how many website browsers will make the decision to provide their email. Make sure, though, that you've got relevant content to share with them afterwards. Think about developing a newsletter or a series of tips emails. Look into opportunities where you may be able to pay for leads. Paying for leads is not a bad thing at all. In fact there are many companies out there that can deliver you leads at a surprisingly low cost. Just do your homework before signing up with anyone. There are scams out there. Survey your current customers about where they typically congregate online. To generate quality leads, you need to understand where your audience hangs out. Once you know, get involved in that community any way you can. That may mean advertising or it may mean becoming a thought leader in the community. Set time every week to follow up with potential leads. It usually takes more than one touch point to turn a potential qualified lead into a real hot lead. SO after you've made first contact, set time a week or two later to touch base again. It's about frequency here to make this person into a customer. This article has taught you a great deal about effective lead generation, but there is still more to learn. The more that you know about generating great leads, the better off you will be. Start using these tips and tricks today, and you will start to see the results you want before long. Please contact me via: phone: 305-896-5896 Mail: Bert@Grupo-Gerencial.com Visit my site: http://ift.tt/1IBzMxA
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Monday, December 21, 2015
Things That You Can Do To Achieve Internet Marketing Success
Internet marketing has so many different approaches to use. There isn't a business in existence that wouldn't profit from using the internet to market their product and to reach potential customers and loyal fans. It can be surprisingly simple and quite inexpensive. This article can help you to find a method of internet marketing that will suit your business perfectly.
Make sure that your website has a high content-to-code ratio. A content-to-code ratio, also called signal-to-noise ratio, is the quantity of text in relation to the amount of HTML code on a web page. If your web pages have a high content-to-code ratio, it will be easier to rank them highly with search engines.
One of the things that you can do to improve your marketing strategy, is to address the recent news topics that are current and desirable and how they relate to your company. If you find that a particular story relates to your product or service, this can help boost the following for your company.
Offer something of value to get people to sign up for your email lists. If you run a blog about dog training, you can offer readers, your top 20 tips for puppy training, when they give you their email address. If you can build an email list, then you have more chances to send them product offers that they will want.
Business owners can be blind when it comes to their website. They can be emotionally attached to their business and will assume that their website is easily explaining their business to the customer when it is not. The key to having a great website is acknowledging the website is not perfect and may need improvement.
SEO
To best market your website, hire a quality SEO designer. These professionals can set up your website so that when relevant keywords are typed into a search engine your company is found. A novice SEO writer can run into many pitfalls, so having a professional on your side is important.
If your website has competitors that consistently out rank yours on the search engine results pages, do not be envious. Instead consider the situation as a learning opportunity. Research your competitors to find out what they do to get listed highly. You may discover SEO strategies you can employ effectively for your own website.
If you're looking for Internet marketing advice, do not forget to check under a wide array of keywords and search terms in order to find it. "Internet marketing" is not the only phrase you'll find advice under. Try SEO, Internet business tips, and other related phrases and words to find more information.

At the beginning of the article, the multitude of internet marketing options was revealed. Businesses are finding that internet marketing brings them the most response for their advertising money. Internet campaigns are incredibly successful in so many ways. By implementing the pointers in this article, you can use internet marketing to bring customers to your business in droves.
You can always contact me directly:
Dagoberto Rodriguez
This is an email link: Send Mail
If you'd like to talk, Call Me 305-896-5896 !